First sketched and then brought to life in 2019 the Mood Bears have been on a journey of growth and development and have already been able to support thousands of children and adults across the globe. Mood Bears are not just a cuddly toy. They have been specifically designed to support mental health and wellbeing, and allow children, and adults, to express themselves when words fail them. They are not just a fun way to support children and adults as they negotiate all manner of emotions and feelings but they have also become a tool that can be used to teach and educate children, and adults, about emotions, feelings, and moods. Not everyone has the learning or language abilities to express themselves vocally, but by using the bears with their recognisable colours and symbols we can facilitate communication and emotional expression.